By Tata Motors officially launched the Safari facelift in October this year. The facelift model has helped the company to increase overall sales of Safari. In November 2023 Tata Motors sold 2207 units compared to 1437 units in the same month last year, which is 53.6 per cent year-on-year growth. Even compared to October this year, the sales of the Safari have improved by 64.7 per cent, which is striking as most of the models experienced high sales in October thanks to the festival season rush.
The reason for the improvement in sales is thanks to the introduction of the new model. Tata Motors has certainly elevated the Safari to newer heights as the model looks premium. At the front, the Safari distinguishes itself with a larger upper section in the split grille, embellished with a silver-finished faux skid plate. The headlamp housing in the bumper has also grown in size, accompanied by a full-width LED light bar that doubles as a daytime running lamp (DRL). While the profile of the Safari maintains its familiar silhouette, the updated alloy wheel designs catch the eye. The rear, too, sports a familiar housing for the tail lamps, albeit with a fresh light signature. The rear bumper has undergone a facelift, now featuring rectangular protrusions to house reflectors and reverse lights.
The interior is also modern as the overall design has been updated. The Safari offers a choice between two touchscreen sizes – 10.25-inch and 12.3-inch, depending on the trim. The list of features is extensive, including a touch-based panel for HVAC controls, a 10.25-inch digital instrument cluster, a new four-spoke steering wheel with a backlit Tata Motors logo, and more. Beneath the hood, the Safari retains its 2.0-litre diesel engine, generating 170hp and 350Nm of torque, paired with 6-speed manual or automatic gearboxes. The automatic transmission becomes available starting from the Adventure+ variant, and the Safari offers three terrain response modes – Normal, Rough, and Wet – along with three driving modes (Eco, City, and Sport).
