By Audi India officially announced a price hike of up to 1.7 per cent across the portfolio and it will come to effect from January 1, 2023, onwards. According to the German manufacturer, the reason for the price hike is because of the rise in input costs. In terms of sales numbers, Audi is lagging behind the big two but most of the models are CBU, which is one of the reasons for the low numbers but compared to last year, the company has posted good growth.
Mr. Balbir Singh Dhillon, Head of Audi India said, “The primary objective of Audi India’s business strategy focuses on a model that begets profitability and sustainability. The price correction is affected as a result of the rising supply-chain-related input and operational costs. The new price range for our models is directed at maintaining the premium price positioning of our brand, ensuring sustainable growth for Audi India and our dealer partners. As a brand, we have always focused on human centricity and we continue to ensure that the impact of the price hike is as minimal as possible for our customers.”
Audi India’s current line-up includes the petrol-powered Audi A4, Audi A6, Audi A8 L, Audi Q3. Audi Q5, Audi Q7, Audi Q8, Audi S5 Sportback, Audi RS 5 Sportback, and Audi RSQB. The electric vehicle portfolio under the e-tron brand comprises a wide range including the Audi e-tron 50, Audi e-tron 55, Audi e-tron Sportback 55 and India’s first electric supercars, the Audi e-tron GT and Audi RS e-tron GT. The company is planning to introduce lots of new models in India to continue its positive growth.
