By Audi India is celebrating a remarkable achievement in the automotive industry, having retailed a total of 5,530 units in the first nine months of 2023. This impressive figure marks an 88 per cent growth, a testament to the brand’s continued success in the Indian market. The company attributes this positive growth to an array of strategic launches, including the e-tron siblings, the Q3 and Q3 Sportback, as well as several RS models. The German luxury automobile manufacturer has particularly shone in the SUV segment, with an astounding 187 per cent growth in this category.
The appeal of Audi’s performance and lifestyle vehicles, such as the e-tron range, has also seen a significant uptick, registering a commendable 42 per cent increase in sales during the same period. Balbir Singh Dhillon, Head of Audi India, expressed his enthusiasm, saying, “Audi India retailed 5,530 units witnessing a strong 88 per cent growth; while our SUVs have witnessed a growth of 187 per cent. With the upcoming festive season, we are expecting this growth to continue on the back of sustained demand for our best-sellers, including the A4, A6, Q3, Q3 Sportback, Q5, Q7, and Q8. With our recent launches, including the Q8 e-tron and Q8 Sportback e-tron, we now have the widest EV portfolio in the segment. We are confident of good demand during the festive season for our electric range, which also includes India’s first EV supercars, the e-tron GT and RS e-tron GT.”
The company’s pre-owned car business, Audi Approved Plus, has also witnessed notable growth, with a 63 per cent increase in sales from January to September 2023. Currently operating with 25 facilities across major hubs in the country, this chain is set to expand even further, with plans to increase the number of facilities to 27 by the year’s end. Audi India’s impressive sales growth demonstrates the brand’s commitment to meeting the evolving demands of the Indian market, offering a diverse range of vehicles, including electric models, and expanding its presence through a growing network of pre-owned car facilities.
