By Maruti Suzuki officially introduced the Ertiga in 2012 and since then the MPV has been selling well. Now the Indian manufacturer has officially announced that the sales of the MPV crossed 10 lakh units, which is impressive considering that the MPV are not selling in big numbers like mass market products. The Ertiga stands out as the fastest MPV to achieve this milestone. The Ertiga currently has a 37.5 per cent market share in its segment, the Maruti Suzuki Ertiga offers versatility, comfort, and reliability, making it a preferred option for many.
The Ertiga is available in four distinct variants – LXi (O), VXi (O), ZXi (O), and ZXi Plus – the Ertiga caters to diverse consumer preferences with a starting price of Rs. 8.69 lakh (ex-showroom). The Ertiga’s journey to success has been marked by steady growth and unwavering popularity. Within just a year of its launch, it achieved the remarkable milestone of 1 lakh sales, indicating its immediate resonance with Indian consumers. Subsequently, in 2019, the Ertiga crossed the milestone of half a million sales, a testament to its enduring appeal and practicality.
Commenting on the Maruti Suzuki Ertiga’s success, Shashank Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India Limited, said, “The Ertiga has redefined the concept of an MPV as a stylish and technologically advanced offering. It has become a preferred choice for young, tech-conscious customers who love spending time with family and friends, building collective experiences at every stage. The modern appeal of the Ertiga has seen first-time customers for the MPV increase up to 41 per cent driven by a rise in younger urban customers. It’s also worth noting that 66% of the Ertiga buyers consider it as a pre-determined choice, cementing its picture-perfect appeal as a lifestyle family vehicle. The stylish, versatile and dependable Ertiga is a hit across the country in both urban and rural markets, with an impressive 37.5 per cent segment market share.”
