By Euler Motors, a trailblazer in the electric vehicle (EV) industry, achieved a significant milestone today with the inauguration of its maiden ‘Dealership store’ in India. This move marks a pivotal moment in the company’s mission to reshape the EV landscape and underscores its commitment to revolutionizing mobility. As part of its expanding retail footprint, this pioneering store introduces the concept of ‘Dealership’ outlets, complementing its existing network of company-owned showrooms across the nation.
Named MSJ Motors, the strategically positioned dealership is situated at Dr. Radhakrishnan Nagar, P.H. Road, Arumbakkam, Chennai. More than just a retail touchpoint, this outlet stands as a strategic element of Euler Motors’ retail strategy. The store proudly showcases the company’s flagship offering, the HiLoad EV, offering potential customers in Chennai an up-close encounter with this remarkable vehicle. This launch reinforces Euler Motors’ commitment to crafting state-of-the-art electric mobility solutions that align seamlessly with India’s sustainable development objectives.
Euler Motors has already established a firm presence in Chennai, boasting an impressive 33.3% market share in the EV segment with over 200+ deployments of its HiLoad EVs. The company’s notable impact spans key sectors such as Logistics and Fast-Moving Consumer Goods (FMCG), reflecting its influence in the region. The HiLoad EV, Euler Motors’ flagship model, redefines utility in its segment, boasting exceptional payload capacity (688kg), an impressive range of 170 km, and a superior battery capacity of 13 kWh. Designed to offer 40% higher earnings for a diverse range of customers and businesses, the vehicle epitomizes Euler’s commitment to pushing boundaries. To facilitate a seamless transition to EVs, Euler Motors has established a robust financier network in the city, including Shriram Transport Finance Company.
The new dealership is now open to the public, inviting customers to experience firsthand the innovation behind Euler Motors’ HiLoad EV 2023. This vehicle stands as a testament to the company’s vision and dedication to driving a sustainable mobility transformation. Chennai, often referred to as the “Detroit of India,” provides an ideal backdrop for this milestone. With favourable infrastructure, supportive governmental policies, and a burgeoning community of environmentally conscious individuals, the city is rapidly emerging as a nucleus for EV innovation and adoption. Euler Motors’ remarkable success in the realm of EV three-wheelers underscores the growing acceptance and awareness of electric vehicles throughout the country.
