By Porsche is celebrating the brand’s legacy of making great sports cars for 75 years all around the world. Over the years the brand had developed and evolved to be a great driving machine manufacturer. The year 2022 was marked as a year of positives for Porsche in the Indian market. Porsche as a brand grew way more significantly in the year 2022 with massive growth in its sales and brand expansion. The 911 maker managed to increase its sales by 64 per cent from the sales of 2021. This huge success was able to achieve by the brand with its very diversified portfolio which includes all kinds of cars for all kinds of people.
Porsche was the first sportscar manufacturer to build an SUV and that was a huge success. In the year 2022 Porsche’s whole sales mark 69 per cent of growth in sales of SUV models. Porsche Cayenne alone marks a retail sales of 399 units. Just like the first to manufacture an SUV, Porsche is the first sportscar manufacturer to build an EV. The first Electric vehicle from the brand Taycan is a huge success in the country as the company sold 78 units of Taycan within the first 12 months. Porsche offers 45 models in the country that includes sports sedans, coupes, convertible, SUV and electric. With all this diversified product line-up Porsche was able to sell 779 new cars in the year 2022.
Porsche didn’t sell just 779 new cars, Porsche gives 779 people the thrill of driving and the legacy of the brand. To experience what the cars can really do Porsche organises an experience program for its customers to experience the thrill of driving a Porsche on the race tracks. The manufacturer expanded its retail presence in the country by adding three new dealer partners and also Porsche introduced the Porsche-approved, all-certified pre-owned Porsche. People can now buy certified Porsche with a warranty from the brand itself. There is no new Porsche but there will be new customers.
