By Hyundai is partnering with Amazon to make the buying purchase much simpler soon you will be able to order Hyundai from Amazon’s official website but it will be available only in the US initially from 2024. This innovative collaboration marks a significant shift in the traditional car-buying experience, bringing the convenience of e-commerce to the automotive industry. While the concept of car manufacturers partnering with tech giants for online sales isn’t entirely new, Hyundai’s approach sets it apart from the rest.
The groundbreaking initiative allows customers in the USA to not only browse and choose their favourite Hyundai models on Amazon’s online platform but also to complete the entire transaction, from financing to payment, seamlessly through the website or app. This represents a departure from the conventional process, where online bookings are typically followed by in-person transactions at a dealership. The added convenience extends to the delivery process, offering customers the option to receive their new Hyundai either at the dealership or have it delivered directly to their doorstep.
The partnership goes a step further by allowing dealerships to showcase their inventory on Amazon, facilitating an effortless selection process for customers. This feature enables potential buyers to peruse available models, trims, and specifications, streamlining the decision-making process. Moreover, customers can confirm the availability of their desired model and place an order online. However, for models not readily available, there might be a waiting period until the car is manufactured and delivered to the dealership.
While this pioneering initiative is set to debut in the United States, it signals a broader trend in the automotive industry toward integrating digital platforms into the car-buying experience. In contrast, closer to home, Hyundai’s online booking process remains more conventional, with customers in countries like India initiating the purchase on the official website and concluding the transaction at a dealership. As Hyundai takes this bold step with Amazon, it opens up new possibilities for the future of car retail, providing customers with a more streamlined and convenient buying experience.
