By Tata Safari is one of the iconic models in the Indian market, especially the first-generation model as it has a cult following across the country for its looks and capabilities. The “Reclaim Your Life” commercial was viral among 90’s kids as the music and action shots of the Safari gave a different feeling. The company re-introduced the Safari in the Indian market, even though they couldn’t replicate the success story of the old model but still, sales are good. Now the facelift model has been launched in India with many exterior and interior changes.
Tata has a fresh TV commercial for the updated Safari model, employing comparable music and pattern reminiscent of the original “Reclaim Your Life” TVC. The video introduces the top-tier Accomplished+ diesel-automatic variant of the new Tata Safari in the eye-catching Cosmic Gold colour. Opening with three formally dressed individuals leaving a party and approaching a Safari parked in the building’s basement, the ad portrays the new Safari as a liberating escape for those seeking to break free from routine and rediscover life.
The video unfolds as the Tata Safari navigates the highway before venturing into the wilderness, showcasing its prowess over off-road terrains. Exterior features, such as all-LED lighting, dynamic LED lights at the front and rear, new segment-best 19-inch alloy wheels, and subtle design enhancements, are highlighted. Shifting focus to the interior, the ad showcases added features like ambient lighting and paddle shifters, along with dual-tone black and ivory-white leather upholstery, a panoramic sunroof, a revamped dashboard layout, and captain seats in the middle row. Emphasizing the Tata Safari’s dynamic driving appeal in the wilderness, the video stays true to its SUV DNA inherited from Land Rover
