By India Yamaha Motor today announced that it has become the official sponsor of the Monster Energy Yamaha MotoGP team for the 2024 season. This development marks a significant step forward for India Yamaha Motor, following the success of the inaugural Indian GP in 2023, as it strengthens its ties with the prestigious MotoGP world. Central to this partnership is the prominent display of India Yamaha Motor’s renowned brand campaign, ‘The Call of the Blue,’ on the front cowls of both Fabio Quartararo’s and Alex Rins’s YZR-M1 bikes throughout the season.
This collaboration not only underscores the deepening bond between IYM and the Monster Energy Yamaha MotoGP team. ‘The Call of the Blue’ campaign has struck a chord with young Yamaha fans across the nation. Now, with its association with the Monster Energy Yamaha MotoGP team, this bond is poised to scale new heights. By showcasing the campaign’s logo on the global MotoGP stage, IYM aims to amplify its connection with fans, encouraging them to embrace the racing thrill. This partnership represents a significant milestone in IYM’s journey to empower and engage young Yamaha enthusiasts in India, promising an exhilarating season ahead.
Commenting on the association, Mr. Eishin Chihana, Chairman, Yamaha Motor India Group said, “IYM is thrilled to become the newest sponsor of the Monster Energy Yamaha MotoGP team for the 2024 season. The collaboration not only strengthens our bond with MotoGP but also signifies a new phase of aspiration and enthusiasm for Yamaha enthusiasts in India. By prominently featuring ‘The Call of the Blue’ logo on Fabio Quartararo’s and Alex Rins’s YZR-M1 bikes, we aim to ignite greater enthusiasm among young Indian fans to embrace Yamaha’s legacy associated with the thrill of racing. This collaboration is a big step in our journey to connect with the youth and Yamaha fans in India.”
