By India’s luxury market is growing at a rapid pace and this positive momentum has attracted several global players while existing brands are introducing models developed especially for our market, and those products are accepted by customers too. Genesis is the premium brand of Hyundai just like Lexus for Toyota. The rumours of Genesis brand coming to India have been in the air for a very long time. According to new reports, finally, the Korean manufacturer is going to introduce the Genesis brand by the second half of next year in India.
Among the potential models coming to India are the GV70, GV80, and the eagerly anticipated GV90 SUVs. These vehicles, boasting cutting-edge design and advanced features, are expected to make a big impact in the Indian market. Initially imported as completely built units (CBUs), Hyundai plans to transition to local assembly at its Sriperumbudur plant, further enhancing cost competitiveness and accessibility for consumers. The Genesis GV70 emerges as a formidable contender in the luxury SUV segment, positioned to rival established players like the Mercedes GLC and Audi Q5. With a range of petrol and petrol-hybrid powertrains.
Likewise, the GV80, renowned for its sophistication and elegance, is set to challenge the dominance of vehicles such as the Mercedes-Benz GLE and BMW X5. Beyond conventional SUVs, Genesis presents an electrifying proposition with the GV60 e-SUV, poised to compete with electric offerings from BMW and Volvo. Looking ahead, the forthcoming GV90 SUV aims to redefine luxury with its conceptual prowess, targeting rivals like the Mercedes-Benz GLS and GLS Maybach. We can expect Hyundai to set up premium dealerships in key cities to boost sales just like what they did with Kia.
