By In a significant milestone for the world of motorcycling, TVS Motor Company and BMW Motorrad marked a decade of successful partnership, a collaboration that began with their official announcement in April 2013. This landmark alliance has produced remarkable results, with a standout achievement being the sale of over 1.4 lakh motorcycles. The joint venture gave birth to a series of exceptional two-wheeled creations, starting with the impressive TVS Apache RR 310. This was followed by the introduction of the BMW G310 GS and G310R models. The success of these motorcycles has been truly global, resonating with riders across key markets including the EU, USA, Latin America, Japan, China, and India.
What sets this partnership apart is the seamless fusion of German engineering prowess and Indian ingenuity. The collaborative efforts have led to the creation of iconic brands that are celebrated for their performance, quality, and innovation. The dynamic journey of this partnership continues, with the recent addition of the BMW G310RR to their portfolio. Looking ahead, TVS Motor plans to unveil a naked version based on the Apache RR310. The partnership’s achievements over its first ten years acted as a catalyst for growth, prompting an extension and expansion in December 2021. The two companies not only built on their collective success but also embarked on a joint endeavour to develop new platforms and cutting-edge technologies, with a particular emphasis on the realm of electric vehicles.
Notably, TVS Motor Company assumed a key role in designing and developing future BMW Motorrad products, while also ensuring unwavering commitment to top-notch quality, efficient supply chain management, and streamlined industrialization processes. As TVS Motor and BMW Motorrad celebrate a decade of collaboration, they look back with pride on their achievements and forward with enthusiasm towards a future marked by innovation, cutting-edge technology, and a shared passion for two-wheeled excellence. This partnership exemplifies how collaboration can create motorcycles that resonate deeply with riders worldwide while pushing the boundaries of what’s possible in the world of motorcycling.
