By Volkswagen India announces its enhanced and holistic service initiatives that offer customers access information, reduced cost of ownership and peace of mind. Taking its service initiatives above and beyond for the customers, the brand has introduced the following efforts to reduce the cost of ownership – Reduction in Volkswagen Genuine Spare Parts pricing up to 11%, ensuring a safe and high-quality journey, Engine oil price reduction (gasoline) by nearly 32% and Benefits through Service Value Packages up to 24%.
The reductions are part of Volkswagen India’s robust service strategy that has been built on key attributes of factual changes, infrastructural development, and improvement in customer perception. The core of this strategy is based on accessibility, transparency, and a customer-first philosophy. For this the brand has introduced several initiatives that offer complete peace of mind and a holistic customer experience.
For enhanced accessibility, the brand is expanding its Volkswagen Assistance and Mobile Service Units fleet, covering nearly 80% of the country with door-step service facilities. It enables customers to opt for this service for small repair and maintenance jobs or for a quick vehicle health check before a long road trip. The Mobile Service Unit as the name suggests also adapts as the mobile facility to conduct service operations in remote locations.
Furthermore, the brand has introduced another unique initiative with the ‘Volkswagen Service Cam’, which informs and seeks a customer’s prior approval on additional repairs that may occur during inspection via a video recording. In an attempt for customers to understand their periodic maintenance bill further prior to the Service booking, Volkswagen has launched the Service Cost Calculator. Easily accessible on the brands’ official website, in a few clicks the customer is able to view and secure an estimated cost of their next service. This initiative showcases Volkswagen ‘One-Price’ promise that is applicable across India and can be verified by the customer.
With these continuous efforts towards cost of ownership, Volkswagen’s best-selling carlines Polo & Vento are now 23% – 25% economical (depending on the variant) from a periodic maintenance cost perspective*. These significant initiatives will also be applicable on the Volkswagen Taigun, the brands’ much anticipated launch for the year 2021, making it a further attractive product proposition.
