By Jaguar Land Rover (JLR) India is celebrating a historic milestone, as it reports its best-ever performance for the first half of the fiscal year 2023-2024. During the period spanning April to September 2023, the luxury automaker achieved remarkable sales growth, with a total of 2,356 units sold, marking a phenomenal year-on-year increase of 105 per cent. An astonishing feat was accomplished by the iconic Land Rover Defender, which played a pivotal role in this success story. The Defender alone accounted for 1,000 units of total sales, making it the best-selling model in JLR’s lineup during this period.
This remarkable performance can be attributed to the enduring appeal of the Defender’s rugged design and off-road capabilities, resonating strongly with Indian consumers. The positive momentum didn’t stop with new vehicle sales. JLR India also reported a substantial 83 per cent growth in its pre-owned business, showcasing the trust and loyalty of customers in the brand. Looking ahead to the fiscal year 2024, JLR India’s order books are growing rapidly, with a 90 per cent increase in bookings compared to the previous year’s figures.
The demand for models such as Range Rover, Range Rover Sport, and, of course, the Defender remains exceptionally strong, accounting for an impressive 72 per cent of the total order book. The recent debut of the new Range Rover Velar has further fueled this remarkable performance. Within just two months since its launch, it has garnered over 750 orders, underscoring the brand’s continued allure in the Indian market. JLR India’s spectacular H1 fiscal performance showcases the enduring popularity of the Land Rover Defender and the strong demand for its luxury SUV lineup. With such remarkable figures and growing order books, the brand is well-positioned for continued success in the Indian market.
