By JLR India today reported its best ever Q1 sales performance with a growth of 102%, retailing a total of 1048 units, in the first quarter of FY24 compared to the same period last year. This performance was enabled by a phenomenal growth of 209% in Range Rover, Range Rover Sport and Defender sales. The three models continue to see sustained demand, contributing 78% of the current order book. With the successful launch of the New Range Rover and New Range Rover Sport in the second half of FY23, and the overwhelming response to the Defender, the order book for Q1 FY24 grew by 88% as compared to the same period last year. The current order book covers for more than six months of sales and is witnessing a consistent increase month-on-month.
JLR certified pre-owned business grew by 137% in the first quarter of FY24, again, reflecting the growing demand and the equity of JLR brands in India. The company has an impressive line-up of product initiatives scheduled for the year, starting with the highly anticipated release of the enhanced Range Rover Velar – bookings for which have recently commenced. JLR recently announced its new corporate identity and its House of Brands approach to bring to the fore the unique DNA of each of JLR’s brands – Range Rover, Defender, Discovery and Jaguar – as well as to accelerate delivery of the company’s vision.
The company is bringing updated models to India from its International portfolio without much delay. Now the company has officially opened bookings for the new Velar in India. The deliveries are expected to begin in September. The Velar is one of the most popular models of Land Rover in the Indian market and this is the second update for the Velar as it made its global debut in February, 2023 as the company didn’t took much time to introduce the new model here.
