By Throughout Harley- Davidson’s 118-year history, the brand has never before brought the entire world together to experience the debut of all-new Harley- Davidson@ motorcycles. On Jan.19th, 2021, that all changes with a single virtual event. During H-D 21, the company’s first virtual launch experience, Harley- Davidson will announce new 2021 motorcycles, parts and accessories, riding gear and apparel. Those who participate will hear from Harley- Davidson leadership, product experts, and passionate enthusiasts who are leading and shaping the industry on all that’s coming to Harley- Davidson@ dealerships in 2021.
The global virtual launch is part of the company’s streamlined and overhauled approach to bringing products to market for customers. Earlier this year, Harley- Davidson announced significant shifts including streamlining its planned product portfolio by 30 percent, shifting it’s new model year debut to align with the start of the riding season and amped-up marketing efforts to drive desirability and maximize impact in the market.
American actor, producer and motorcycle enthusiast Jason Momoa will play a key role in the Jan. 19″ event. Forever seeking new adventures, Momoa will share his thoughts on how Harley- Davidson’s upcoming Pan America motorcycle has expanded his passion for Harley- Davidson and created new opportunities to explore end less horizons beyond paved roads.
“We’re thrilled to bring the world together virtually to showcase the inspiration and passion behind our 2021 motorcycles, including a glimpse of our first adventure touring motorcycle, Pan America T *,” said VP Marketing Theo Keetell. We look forward to sharing this moment with our customers and dealers from around the world.
