By Hyundai announced the cricketing youth icon – Hardik Pandya as its brand ambassador for EXTER as the micro SUV will be launched next month and the company has commenced bookings last month while the front and rear has been revealed ahead of launch. Hardik Pandya is a renowned Indian Cricketer, who is known for his explosive batting and bowling. He is one of the best all-rounders in world cricket.
Hardik Pandya will be the brand ambassador exclusively for Hyundai EXTER. While Hyundai EXTER matches the pulse of Gen Z to engage in outdoor expeditions, travel and leisure, Hardik Pandya derives a quintessential parallel to these values through his energetic and vibrant lifestyle. With his energy, engagement and imagery, Hardik is an ideal fit to champion the brand campaign for Hyundai EXTER.
Furthermore, Hardik’s unwavering confidence, composure on the field, and decision-making skills symbolize reliability and bring a sense of safety and security that fits the quintessence of Hyundai EXTER. His willingness to take calculated risks and capitalize on opportunities to secure victories, positions a strong parallel to Hyundai EXTER as an SUV that is dynamic, smart, and stands out from the competition.
Speaking on the announcement, Mr. Tarun Garg, COO, Hyundai Motor India Ltd., said, “Hyundai EXTER is an extraordinary SUV, it is entering the Indian market at time when style needs to be matched by substance, when value goes hand in hand with performance, thus giving consumers much more than they desire. To epitomize this symbolic image of Hyundai EXTER, we could think of none other than Hardik Pandya, who has emerged as one of India’s brightest stars in the recent history of the sport of cricket. Based on his great performances on the pitch as a leader and his great family values, we are confident that Hardik Pandya will amplify our brand campaign and help connect Hyundai EXTER to Gen MZ audiences.”
Commenting on the occasion, Mr. Hardik Pandya, said, “I am really excited to partner with Hyundai for their new and highly anticipated SUV – the Hyundai EXTER. I am very passionate about cars and this SUV fits into my style perfectly. It is spacious and stunning inside, dynamic on the outside and loaded with all that you need to venture outside. From its bold stance to its thrilling drive, this one is a real game changer. I am sure India will fall in love with the Hyundai EXTER.”
