By Citroen is one of the youngest brands in the Indian market. Since its debut in 2021, the French manufacturer has been striving to overcome challenges such as a lack of prominent features in its products and initial pricing issues. Despite its efforts, Citroen has struggled to gain widespread recognition among Indian consumers. However, a potential partnership with former cricket icon MS Dhoni could be the breakthrough the brand needs.
Reports suggest that Citroen is on the brink of announcing MS Dhoni as its brand ambassador, signaling a strategic move to enhance its presence in the Indian market. Although the official confirmation is pending, industry insiders anticipate that the announcement will be made imminently. Sources have hinted at a lucrative two-year deal, with Dhoni commanding an annual fee of Rs. 7 crore.
The decision to align with MS Dhoni carries significant weight for Citroen. Despite retiring from international cricket, Dhoni remains a revered figure in Indian sports, particularly as a pivotal member of the Chennai Super Kings. His enduring popularity and widespread appeal make him an ideal choice to represent the Citroen brand.
Furthermore, Citroen stands to benefit from Dhoni’s association with the Chennai Super Kings, tapping into the franchise’s extensive fan base. A strategic collaboration could see the introduction of a limited edition model tailored to appeal to CSK enthusiasts, further amplifying Citroen’s reach and engagement.
Moreover, Dhoni’s endorsement comes at a pivotal juncture for Citroen as it prepares to launch the Bazalt Coupe SUV in India. By leveraging Dhoni’s star power, Citroen aims to generate the buzz and excitement necessary to propel its upcoming model to success in the competitive Indian automotive landscape.
