By Comfort is an inherent part of everyday life and the same has been revealed in a new research commissioned by Citroën India on where and how Indians seek comfort. Citroën India’s ‘Comfortology’ research revealed some fascinating insights to Indians’ comfort levels at varied stages, with larger weightage to mobility. The findings also reveals impact of pandemic on people’s perception and definition of comfort. The research was conducted across 10 cities in India with total of 1801 respondents from diverse ages and genders.
One of the key data, which shows inextricable link between comfort and travel, particularly by road, and Indians’ experience of the same includes: 19% of respondents described their drive to work as ‘the most uncomfortable hour of their day’ because of pot-holes and jerks, etc, 29% of respondents admitted that the drive to work is so full of noises / honking from outside, that they can barely concentrate on anything, 16% of respondents try to call up their friends and try to catch up; but it is very difficult and uncomfortable because of traffic disturbances, 49% Indians experience back ache, neck ache and other physical strains, while driving.
In automotive world, the element of comfort is synonymous with Citroën. The aspect of the Citroën comfort philosophy encapsulates the ideas of practicality and versatility to make driving and travel easier. The easier a car is to live with every day, the more enjoyable and comfortable it will be to own. For Citroën, functional comfort applies to the combination of highly ergonomic, easy-to-use cabin designs with technology that is intuitive and easy to operate.
In the wider automotive sector, technology continues to take on greater prominence in cars; in some cases, to the detriment of user-
friendliness. By contrast, Citroën has sought to apply new technology in such a way as to make its cars easier to use, with functionality enhancing comfort. The development of cars that offer maximum ‘living comfort’ is a thread that span’s Citroën’s entire history. Citroën India’s ‘Comfortology’ research also revealed some fascinating differences between Indians’ comfort levels; nearly a quarter (23%) find working from home (WFM) ‘extremely comfortable’, while a similar proportion (22%) describe it as quite the opposite (‘extremely uncomfortable’).
