By Hero, Honda and Bajaj always occupy the podium positions in the Indian two-wheeler industry in terms of sales. But the majority of sales for Honda comes from scooter while motorcycles account for the major portion for both Hero and Bajaj. Finally, Bajaj took the top position from Hero to become the number one motorcycle brand in the country even though sales have come down in the domestic market considerably because of the second wave of COVID.
Bajaj has managed to sell 3,48,173 units in April 2021 compared to 3,39,329 units of Hero. But on overall sales Hero continues to lead as the company had sold 32,956 units, which include scooter sales also as Bajaj doesn’t have a scooter in the portfolio even though they have an electric scooter but it is available only in selected cities. Last month Bajaj managed to sell 1,26,570 units compared to 1,81,393 units in the same month last year.
The sales decline is around 30 per cent and Bajaj is not the only manufacturer as Hero sales were down by 37 per cent compared to March 2021. Bajaj is the largest exporter of two-wheelers in the country as they have already exported 2,21,603 units this fiscal year and it is impressive considering the current situations. The sales of Bajaj is expected to improve as the company has already launched Pulsar 125 NS, which will cater to a new set of buyers.
“We have commenced FY2022 on a very positive note despite the challenging environment. The wide range of motorcycles made by us cover the entire spectrum from entry, middle and up to premium level segments allowing us to engage with a wide spectrum of customers from the mototaxi driver in Africa to the adventure seeker in Europe! This versatility is of enormous value in managing the current volatility as well as uncertainty and to keep the wheels of business moving for all our stakeholders!” Rakesh Sharma, Executive Director, Bajaj Auto said
