By The battle for supremacy in the luxury car sales segment intensified in August 2023, with Mercedes-Benz narrowly edging ahead of its arch-rival BMW. These two automotive giants have been locked in a fierce competition for the top spot, and the latest sales figures reveal a thrilling showdown. Mercedes-Benz, with a total of 1,021 units sold, managed to clinch the crown for August 2023. While this number is slightly lower than their performance in the same month last year when they sold 1,064 units, it was still enough to secure the leading position.
On the other side of the ring, BMW fought valiantly and came in a close second with 1,017 units sold. This marks a significant improvement from their August 2022 performance, where they sold 882 units. BMW’s commitment to delivering premium driving experiences and cutting-edge technology has resonated well with the Indian luxury car market. Notably, Jaguar Land Rover has also made significant strides in August 2023, with 237 units sold compared to 170 units in the same month last year. The brand’s luxurious SUVs and iconic British heritage have clearly struck a chord with Indian consumers.
Volvo, with 145 units sold, is another contender that has shown impressive growth, up from 115 units in August 2022. The Swedish automaker’s reputation for safety, advanced tech features, and elegant design has contributed to its upward trajectory in the luxury car segment. Audi, with 79 units sold (completely built units), has made notable progress from the 45 units sold in August 2022. Porsche, with 75 units sold, has also seen an increase from 59 units in August 2022. The brand’s iconic sports cars and SUVs continue to captivate auto enthusiasts in India.
