Acer Announced As Title Sponsor Of 2023 FASTER Awards

Acer Announced As Title Sponsor Of 2023 FASTER Awards

FASTER Awards is back and this time it is going to be much bigger than the inaugural year as Acer, which is one of the leading technology brands in the world and maker of premium thin and light laptops, gaming laptops, creator series laptops, desktop PCs monitors, tablets and other computing solutions has extended title sponsorship to FASTER Awards 2023. The FASTER Awards are held by the first-of-its-kind association of India’s leading digital motoring media outlets, FASTER (Federation of Auto Scribes of the Electronic Realm).

GoPro, the global leader in action cameras, and WD40, the gold standard in displacing moisture, preventing rust, and loosening stuck parts have joined as associate sponsors for the Acer FASTER Awards 2023. Automotive data testing, Zen Microsystems, will join the Acer Faster Awards 2023 as data & testing partner. To ensure that the adjudication process is process-driven, fair, and unbiased, Acer FASTER Awards 2023 will be monitored by Markets & Markets as an independent validation agency.

The exhaustive jury round for the prestigious awards will be held in Navi Mumbai at Central Park, Kharghar on April 12-13, 2023, where all the contending cars and bikes will be tested in real-world conditions, an environment where these vehicles will eventually be used by their buyers. Every single new generation model of cars and two-wheelers from every reputable automaker, launched in the calendar year 2022 will qualify for the award.

The adjudication process will last for two long days, where the participating jury members will test the vehicles exhaustively on 13 different parameters before arriving at the final conclusion. The jury for the Acer FASTER Awards 2023 comprises some of the most seasoned names in the field of motoring journalism. Here’s the list:

  1. Amit Chhangani – Editor, Motoroids
  2. Ayush Jain – Editor, Indian Torque
  3. Gaurav Yadav – Editor, Gaadiwaadi
  4. Jobo Kuruvilla – Editor, DriveSpark
  5. Narendra Sharma – Editor, Gearfliq
  6. Rohit Khurana – Editor, CarblogIndia
  7. Roshan Joseph – Editor, Pilot on Wheels

While the Acer FASTER Awards 2023 will celebrate outstanding products that brought about a positive change to the Indian auto market, it will also honour personalities, organizations and creative outputs that shaped the contours of the industry. The Acer FASTER Awards 2023 are structured in 4 broad categories.

  1. The Product Award categories include:
  • Car of the Year
  • Bike of the Year
  • Scooter of the Year
  • EV of the Year 4-Wheeler
  • EV of the Year 2-Wheeler
  • Premium Car of the Year
  • Premium Bike of the Year
  1. Personality and Team Awards include:
  • Motosport Personality of the Year
  • Automotive Personality of the Year
  • Corp Comm Team of the Year
  • PR Team of the Year
  1. Tech Award
  • Automotive Tech of the Year
  1. Ad Campaign Award
  • Automotive Ad Campaign of the Year

The gala awards ceremony for the Acer Faster Awards 2023 will be conducted in the last week of April, in presence of all the luminaries and top management from the Indian auto industry.

Amit Chhangani, founding member and Chairman at FASTER said, “After establishing itself firmly as one of the most credible, unbiased and objective Awards, tailor made to recognize excellence and help car buyers across broad categories, FASTER Awards are back in a grander fashion for their 2023 iteration. The Acer FASTER Awards 2023 will leave no stone unturned in ensuring that only the absolute best and brightest in the industry get to lift the prestigious trophy. FASTER has been instrumental in bringing the most reputable digital Indian auto publications together and in giving a collective voice to the medium that shapes the buying decision of a wide majority of auto buyers in India. For the second iteration of FASTER Awards, we aim to further improve our adjudication process and work even more industriously towards our goal to create the most credible auto awards in the country”

Narendra Sharma, founding member and Secretary at FASTER commented, “The objective of FASTER Auto Awards is to honor the most deserving contenders within their categories to help auto buyers choose better. With its constituent publications delivering auto content in six different languages, the Acer FASTER Awards 2023 will be even more accessible and useful for audiences across demographics”

Commenting on the occasion, Sooraj Balakrishnan, Head of Marketing, Acer India & Bangladesh, “We are thrilled to be the title sponsor of FASTER Awards 2023. As a company that is constantly pushing the boundaries of technology and innovation, Acer is proud to support an event that celebrates excellence in the world of automobiles. We look forward to a thrilling and unforgettable event.”

With the ability to conduct various automotive tests like benchmarking, vehicle performance, brake testing, vehicle handling and much more, Zen Microsystems will bring immense value to the awards by objectively quantifying the performance of the contending cars. Ashish Samant, founder and chief tester at the outfit will be personally present to help the Acer FASTER Awards 2023 jury generate and collate the most dependable, error-free data on various performance parameters. A leading research, growth advisory, and analytics firm, Markets & Markets will oversee the jury round end-to-end, in order to ensure that the best and the brightest from the industry are selected in the most process-driven and methodical manner possible.

After its blockbuster inaugural year, the FASTER Awards are back to recognize the best and the brightest from the Indian auto industry. The first iteration of the FASTER awards was a mega hit with the auto industry and audience alike, where the industry luminaries personally received the trophies and the viewers lauded the fair outcome of the exhaustive adjudication process. FASTER as an organization is of tremendous importance for the auto industry and audience alike, especially in today’s digital driven times. It’s now an established fact that car buyers rely primarily on digital media for making their buying decisions. And while the digital medium has many advantages, the advent of social media has also made the auto media consumer vulnerable to misinformation and falsities.

FASTER has taken the responsibility to separate the authentic, time-proven auto media outlets from the misinformation mongers and sensationalists. To bring together auto publications which cater to the ever-growing online audience with quality auto journalism, delivering dependable information and advice is one of the prime goals of FASTER. The FASTER Awards have been constituted to serve as the most dependable, unbiased and transparent awards to empower the consumer with the confidence to make an informed decision.

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