By Mitsubishi is planning to make a comeback to the Indian market through a strategic alliance with TVS Mobility, a leading force in the nation’s car dealership landscape. This collaboration is expected to make the Japanese manufacturer return with a planned investment ranging between 5 billion to 10 billion yen ($33 million to $66 million), Mitsubishi is acquiring a significant stake, over 30 per cent, in TVS Mobility’s car sales division. This move is subject to regulatory approvals but signals a robust commitment from Mitsubishi to carve a niche in the competitive Indian car sales arena. The partnership not only underscores Mitsubishi’s strategic re-entry into India but also highlights its confidence in TVS Mobility’s established dealership network.
The heart of this venture is the formation of a new entity aimed at revolutionizing the car-buying experience in India. By leveraging TVS Mobility’s vast infrastructure, the joint effort will initially boost the sales of Honda vehicles, a brand already synonymous with quality and trust in the Indian market. However, the vision extends beyond traditional gasoline-powered vehicles, embracing the global shift towards sustainability. Mitsubishi and TVS Mobility are poised to champion the electric vehicle (EV) revolution in India, a move that aligns perfectly with India’s aspirations for cleaner and greener mobility solutions.
This collaboration is not just about selling cars; it’s about redefining the customer experience, plans to introduce innovative services, such as smartphone-enabled maintenance scheduling and seamless insurance transactions, are set to elevate the standards of customer service in the automotive sector. Looking forward, Mitsubishi’s strategic investment in TVS Mobility is just the beginning of a broader ambition. The Japanese automaker is keen on engaging with other Japanese car manufacturers to diversify the portfolio of brands and models available to Indian consumers. This comprehensive approach not only marks Mitsubishi’s comeback but also signifies its commitment to playing an important role in India’s automotive future.
