By MG Motors have technologically added new space for its customers and enthusiasts to witness and experience the wonders that are gonna showcase at the 2023 auto expo by the brand. Literally, the pavilion of MG Motors at the 2023 Auto Expo can be experienced from anywhere in the world. The virtual space has been highly utilized by the brand to its maximum to give lifetime moments to the customers to experience what an auto expo looks like. And the virtual space is called MGverse, a future-ready metaverse platform. MG has teamed up with Metadome and the MGverse sets a new standard for accessibility and inclusivity and expands the brand’s vision of ‘Enabling Exciting Experiences Every time’ into the virtual world of Metaverse.
The MGverse has been launched with an integrated ‘Explore & Creator’s center, a virtual experience zone with extended customer experience touchpoints, the MG Arena including an Avatar Shop, as well as other options, which enable customers and visitors to personalize, accessorize, build, and even buy their favourite MG vehicle in the Metaverse itself. People who log on to the platform will be able to not only take a virtual tour of the expo, which is mirrored here, but also be present, virtually. Customers can virtually view their realistic Avatar by entering MG’s expo pavilion and experiencing interactive engagement features while conversing with other Avatars. Customers visiting the Auto Expo virtually in MGverse.
The MGverse is intended to eventually provide five different experience zones, namely the Explore & Creator’s Center, NFT Gallery, MG Car Club, Gaming Arena, and MG Knowledge Center. The Explore & Creator’s Centre has already been launched as part of the MGverse, with the remaining zones expected to follow soon. Commenting on the occasion of the MGverse going live, Gaurav Gupta, Chief Commercial Officer, MG Motor India, said, “With the automotive buying journey moving online and new-age customers demanding digital products and brand experiences more than ever, MGverse, the first of its kind is creating a new era of immersive customer experiences. It is indeed a matter of pride, as we have made it possible through technology, the advantages of even greater human interactivity.”
