By In a groundbreaking move, Ford has become the first original equipment manufacturer (OEM) to offer digital license plates to its customers, further blurring the lines between traditional automobiles and the digital age. This pioneering step comes as a result of Ford’s partnership with Reviver, a California-based company that specializes in manufacturing digital license plates. Reviver, the firm behind these innovative digital license plates, received approval last year to sell them in three U.S. states, and now Ford is making them an official accessory for its vehicles. These digital license plates will be given an official Ford part number, making them readily available to Ford customers. Interested buyers can order them from any of Ford’s 300 dealerships located in California, Arizona, and Michigan.
While currently only a few states allow the use of digital license plates, experts predict that this number will grow rapidly as more automakers and consumers recognize their benefits. Importantly, vehicles equipped with digital plates can freely travel to states where this technology has not yet received regulatory approval. The advantages of digital license plates extend beyond aesthetics. These plates offer a modern and sleek appearance to both new and older vehicles. However, their functionality goes far beyond their stylish exterior. Owners can personalize them to display custom messages, making a bold statement or adding a touch of personalization to their vehicles.
Moreover, digital license plates come equipped with a range of practical features, such as vehicle location tracking, app-assisted registration renewals, and real-time alerts. They are available in two versions: Hardwired and DIY, with a 5-year battery lifespan ensuring long-term functionality. While the initial price for these digital plates starts at $599, as per Reviver’s website, there is also a service fee. The battery plates come with an $8 per month service fee, or $75 per year, while the hardwired version has a $10 per month service fee, totaling $95 per year. This small added cost provides access to the digital license plate’s full suite of features and convenience.
Ford’s move to embrace digital license plates underscores the automaker’s commitment to innovation and offering customers cutting-edge technology options. As more states embrace this digital evolution, we can expect to see these high-tech plates on a growing number of vehicles, reshaping the way we interact with our automobiles.
