By TVS has officially started operations in Italy, marking yet another milestone in its international expansion journey. This move underscores the company’s commitment to catering to diverse markets with its advanced and high-quality range of electric scooters and motorcycles. With a presence in over 80 countries worldwide, TVS Motor Company has consistently upheld its reputation for innovation and excellence. Ranked as the world’s fourth-largest two and three-wheeler manufacturer, and boasting the third-highest market capitalization in the industry, the company’s foray into Italy represents a strategic move to further solidify its global footprint.
Heading the Italian operations is Dr. Giovanni Notarbartolo di Furnari, a seasoned professional with a wealth of experience garnered from senior managerial positions in renowned automotive firms across Italy, Latin America, the UAE, and Europe. Dr. Furnari’s leadership is poised to steer TVS Motor Italia towards success in the competitive Italian market. Among the impressive lineup of products slated for introduction in Italy are the Apache 310 Series, Ronin 250, Raider, Ntorq, iQube, X, and e-bike. These offerings showcase TVS Motor Company’s dedication to providing consumers with a diverse range of options that cater to varying preferences and requirements, whether it be performance-oriented motorcycles or eco-friendly electric scooters.
Mr. Sharad Mohan Mishra, President, Head Group Strategy, at TVS Motor Company, remarked on the company’s Italian launch, saying, “Our move into Italy is a strategic step towards our global ambitions. Italy’s rich automotive culture and its embrace of cutting-edge transport solutions present a perfect backdrop for our product range. We are eager to introduce Italian consumers to our vehicles, backed by our strong track record of having over 4 million global customers last year. This validates our capabilities in design, technology, and service, fuelling our confidence as we step into Europe. I encourage everyone to join us at our upcoming test rides and open days to discover what TVS has to offer.”
Speaking on the launch, Dr. Giovanni Notarbartolo di Furnari, Director, TVS Motor Italia, said, “In establishing a branch office and by offering a broad suite of products, both thermic and electric, TVS Motor has underlined its confidence and long term strategy for the Italian market. Our focus will be on two fundamental pillars: product quality and customer satisfaction. It is with a lot of pride that I am undertaking this amazing new adventure with one of the top five two-wheeler manufacturer in the world.”
