Nissan Magnite Reaches Milestone Of 50,000 Bookings

Nissan Magnite Reaches Milestone Of 50,000 Bookings

Nissan introduced the Magnite in December and the compact SUV became an instant success for the Japanese manufacturer thanks to the aggressive pricing. Now the company has announced that the Magnite bookings crossed 50,000, which is really good considering that Nissan was struggling so much in recent years as most of the models are aged and the Kicks was introduced with great expectations also failed in the Indian market.

The majority of the bookings are for XV and XV Premium variant, among them 15 per cent of the bookings are for the CVT variant. Even most of the customers are opting for the turbo variant as the non-turbo model doesn’t offer much power. The waiting period is really high for Magnite as the top-spec variant in some cities extends to more than 8 months. One of the reasons for the long waiting period is the low production units as the company didn’t expect this much demand.

Currently, Nissan produces around 2700 units of Magnite per month, which is not enough to meet demand. The company is planning to increase production to 3,500 units by July. Nissan is operating three shifts at the Chennai plant but the shortage of semiconductor chips and other materials along with rising COVID cases will affect the production speed of Magnite. Renault is also manufacturing the Kiger from the same production line.

The design of Magnite is really good and it will appeal to most of the customers as they are offering 16-inch wheels and some other features are part of the standard kit along with this customers can choose a various package depending on the budget to add more features. Nissan Magnite is powered by two engine options – 1.0 L naturally aspirated engine with 72 hp and 1.0 L turbo petrol engine with 100 hp, mated to manual and CVT (only with turbo).

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