By Mahindra is exploring hybrid technology for future products. Anish Shah, Group CEO of Mahindra, emphasized that the company’s primary focus remains on electric vehicles (EVs), yet it is closely monitoring developments in hybrid technology. The decision to develop hybrid models will hinge on consumer demand and advancements in the technology itself. Shah articulated the company’s stance, stating, “From a consumer demand standpoint, if they (hybrids) become a bigger factor, we would be ready for that.
We view hybrids as an extension of ICE (Internal Combustion Engine). If there are significant changes in hybrid technology that make it much more like an EV, then that’s something we would go with much faster. At this point in time, we feel good about the focus on EVs, we are ready for hybrids, and are looking at hybrid technologies closely.” This strategic approach underscores Mahindra’s adaptability in a rapidly evolving automotive landscape. While the company is prepared to pivot to hybrid models if demand surges, its current investments highlight a strong commitment to electrification. Mahindra has pledged Rs 12,000 crore towards its EV business over the next three years, reflecting its confidence in the future of electric mobility.
In line with its ambitious plans, Mahindra aims to launch 16 new SUVs in India by 2030, with seven of these being electric vehicles. This extensive lineup indicates the carmaker’s proactive stance in catering to a diverse market, balancing between traditional ICE vehicles, hybrids, and pure EVs. Mahindra’s cautious yet open approach to hybrid technology ensures that it remains competitive and responsive to market trends while advancing its EV agenda. This dual strategy not only caters to current consumer preferences but also positions the company to swiftly adapt to technological advancements and changing demands in the automotive sector.
