By Kia officially revealed its brand new logo earlier this month at an event in South Korea. The company is planning to introduce new logo across the portfolio in the coming month as the first model to get the new logo will be an all-new electric car, which is set to make its debut soon. As part of the new logo, the company has also changed its name from Kia Motors to Kia, which reveals its new strategy as they want to focus on mobility solutions too.
Ho Sung Song, President and CEO of Kia Corporation confirmed during the media interaction that the new logo will be introduced in Sonet and Seltos in the India market by the middle of 2021. Even though Kia arrived late in India, the company has managed to make a big impact in our market thanks to the excellent product strategy as they kicked off India innings with Seltos, which became a huge hit as the model was priced well with lots of engine and variant options.
The introduction of Carnival further helped the company to establish itself as a premium manufacturer. Even though numbers are slightly lower for Carnival it was expected as the MPV is positioned at a premium price point. Then the introduction of Sonet further increased its market share and currently, they are comfortably sitting at the fourth position, if they continue to move forward with same momentum then the third place will be soon with Kia.
